Position Summary
The General Manager is responsible for driving studio performance through membership sales, team leadership, operational excellence, and delivering an exceptional member experience. This role oversees all day-to-day studio operations while building a high-performing, accountable, and service-focused team culture. The General Manager is expected to lead by example, own studio results, and ensure alignment with company standards, goals, and expectations.
Key ResponsibilitiesSales & Revenue Growth
- Drive membership sales and achieve monthly revenue and performance goals
- Manage lead generation, follow-up, intro conversion, and retention efforts
- Monitor key performance indicators including intros, show rates, close rates, EFT, retail, and NMU
- Ensure all team members are executing sales processes consistently and effectively
- Promote studio events, challenges, retail initiatives, and community partnerships
Team Leadership & Development
- Recruit, hire, train, coach, and develop Sales Associates and supporting staff
- Create schedules that align with business needs and labor budgets
- Hold team members accountable to performance expectations and operational standards
- Conduct regular check-ins, coaching conversations, and performance reviews
- Foster a positive, motivating, and team-oriented studio culture
Operations Management
- Oversee all daily studio operations to ensure efficiency and consistency
- Ensure studio cleanliness, organization, and overall presentation meet brand standards
- Maintain accurate reporting, payroll approvals, inventory management, and scheduling
- Manage staffing coverage and proactively address operational gaps
- Ensure compliance with company policies, procedures, and safety standards
Member Experience
- Deliver a high-level customer service experience to all members and prospects
- Resolve member concerns professionally and efficiently
- Build strong relationships with members to increase retention and community engagement
- Ensure the front desk and member journey reflect the Club Pilates brand experience
Leadership Expectations
- Take ownership of studio performance whether physically present or not
- Lead with accountability, urgency, and professionalism
- Communicate clearly and consistently with team members and leadership
- Support district and company initiatives while maintaining alignment across studios
- Adapt quickly in a fast-paced, evolving environment
Qualifications
- Minimum 2 years of management or leadership experience preferred
- Sales management and customer service experience strongly preferred
- Fitness, wellness, retail, or hospitality industry experience is a plus
- Strong communication, organization, and leadership skills
- Ability to multitask and prioritize in a fast-paced environment
- Comfortable managing performance metrics and achieving sales goals
- Proficient with computer systems, scheduling software, and CRM tools
Physical Requirements
- Ability to stand and move throughout the studio for extended periods
- Ability to lift up to 25 pounds occasionally
- Ability to work flexible hours including weekends, holidays, and evenings as needed
Compensation & Benefits
- Competitive base salary plus bonus opportunities
- Discounted Club Pilates membership
- Growth and development opportunities within the company
- Health and wellness benefits based on eligibility
About Club Pilates
Club Pilates is the nation’s largest Pilates franchise, offering high-quality, accessible group reformer Pilates classes for all fitness levels. Our mission is to help people improve their lives through mindful movement, community, and consistency.
