Job Title: Store Manager – New Store Opening

Company: DIFF Eyewear

Reports To: COO

Location: New Retail Store Opening

Position Overview

Reporting to the COO, the Store Manager is the ultimate brand ambassador for DIFF Eyewear and the driving force behind the success of a new retail store opening. Product-obsessed and customer-focused, this leader is responsible for building, developing, and inspiring a high-performing team while creating a highly productive and engaging store environment.

As an entrepreneurial leader, the Store Manager drives sales, profitability, operational excellence, and community presence. This role will play a critical part in pre-opening preparation, hiring and training the team, and establishing a strong foundation for long-term success.

What You Will Do in This RoleOperations

Lead all new store opening efforts including hiring, onboarding, training, merchandising, and operational setup.
Maintain efficient store operations by adhering to company policies, procedures, and guidelines.
Demonstrate the ability to multitask, delegate, and prioritize work to achieve desired outcomes while maintaining attention to detail.
Ensure store technology systems and processes are properly implemented and utilized.

Inventory Management

Protect company assets by strictly adhering to all loss prevention procedures.
Maintain optimal inventory levels aligned with projected traffic patterns and sales goals.
Oversee daily inventory processes including placing, receiving, and confirming store orders.
Partner with Retail Operations and Finance to manage inventory counts and audits.

Visual Merchandising

Ensure visual merchandising standards are executed and maintained at all times.
Collaborate with the Visual Merchandising team on directives, store standards, and product launches.
Partner with Retail Operations regarding assortment needs, local trends, and store requests to support financial goals.
Lead daily store maintenance including restocking, visual updates, and cleanliness.

Sales & Profitability

Drive financial performance by achieving and exceeding sales targets through a strategic and agile approach.
Develop initiatives that attract new customers and build repeat business.
Analyze weekly KPIs and quarterly P&L statements to make informed business decisions.
Apply an entrepreneurial mindset to identify opportunities that improve store performance and efficiency.
Motivate the sales team in a team-based selling environment to consistently achieve goals.

Customer Experience

Lead by example in delivering exceptional customer service aligned with DIFF’s brand values and mission.
Create and maintain a productive, energetic sales floor through consistent coaching and development.
Drive strong online reputation management including Yelp and Google ratings.
Foster a culture that prioritizes relationship-building, service excellence, and customer loyalty.

Leadership & Talent Development

Partner with the District Manager on stretch assignments including training, development, strategy, and community outreach initiatives.
Ensure accurate and timely processing of payroll, scheduling, employee documentation, and performance management.
Translate company vision, core values, and strategy into actionable goals for the team.
Consistently recruit, hire, and develop top talent aligned with brand and customer experience standards.
Lead with ownership, accountability, and initiative to support fast-paced growth.

Community Outreach & Events

Build strong relationships with local brands and organizations to increase brand awareness in the community.
Partner with Marketing to execute in-store and in-market campaigns and initiatives.
Work closely with the Assistant Store Manager to establish a strong precedent for local outreach.
Plan, organize, implement, and evaluate monthly events that drive traffic, engagement, and sales.
Manage event logistics including scheduling, timelines, budgeting, marketing, and forecasting.
Travel and occasional evening or weekend work may be required for events.

Is This You?

3+ years of experience as a Store Manager or equivalent leadership role in retail.
Passionate about people development and comfortable providing and receiving feedback.
Experienced and confident user of retail systems and core technologies.
Entrepreneurial mindset with a desire to build and grow a new business from the ground up.

Requirements of the Role

Open availability including mornings, evenings, weekends, holidays, and occasional overnights as required by the business.
Ability to work 8-hour shifts, 5 days per week, with leadership in punctuality and attendance.
Ability to lift up to 50 pounds and perform physical tasks including standing for extended periods, bending, squatting, climbing ladders, and reaching.
Strong organizational, communication, and multitasking skills in a fast-paced environment.
High level of ownership, accountability, and initiative.
Customer service expert who builds relationships and proactively resolves concerns.
Optician Technician Certification a HUGE plus

Benefits

Competitive Salary + Quarterly Bonus Opportunities
2 Weeks Accrued PTO
Health Insurance, Dental, and Vision
Employee Discounts
Fun and collaborative work environment
Salary: $48,000-60,0000

Disclaimer

The above job description describes the general nature and level of work being performed. It is not intended to be an exhaustive list of responsibilities, duties, or skills required.

Employees may be required to perform additional job-related duties as requested by their supervisor in compliance with federal and state laws.

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Continued employment remains on an at-will basis.

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