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About Us

We’re not just streaming sound—we’re shaping culture. At Spotify, our focus is squarely on the voices, habits and desires of Gen Z—and how they use music, podcasting and listening spaces to tell their stories. With our annual Culture Next report, we dive deep into how young people create meaning, build identity and share rhythm.

Working here means contributing to a platform that powers creative freedom, diversity of expression and the next wave of audio innovation. From playlists that feel like home to insights that drive how brands engage with you, we believe that sound is connection and access matters. If you care about building the future of media where culture and tech collide, we’re where you belong.

Explore the trend: this article on Spotify’s Gen Z engagement.

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