Marketing Manager

The Well Coffee Roasters • Full-time • Nashville, TN, US • 1d ago

Marketing Manager

Location: Nashville, TN
Department: Marketing
Reports to: CEO
Direct Reports: Creative Marketing Specialist

Job Summary

The Marketing Manager plays a key role in representing the mission and values of The Well Coffeehouse & Roasters by communicating our story, elevating our brand, and driving measurable growth across e-commerce, retail, and wholesale channels.

This role works closely with leadership, operations, roasting, and external partners to highlight the quality of our coffee and the impact behind it. A major part of this position is leading our marketing strategy while managing the storytelling and execution of our clean water impact projects around the world.

Our Mission

At The Well Coffeehouse & Roasters, our mission is to “Turn Coffee Into Water.” Every cup of coffee and every bag we roast fuels clean water projects, bringing health and dignity to people in need.

This mission shapes everything we do, from how we source and roast to the experiences we create in our cafés and online. The Marketing Manager helps bring this mission to life through strategic storytelling, creative campaigns, e-commerce growth, and direct management of our water impact projects in partnership with our global water partners.

Key Responsibilities:

Brand and Messaging

• Champion the brand across all platforms with a clear, consistent, and mission-aligned voice

• Develop campaigns and content that grow awareness, build loyalty, and drive engagement

• Ensure consistency in tone and message across retail, wholesale, digital, and physical touchpoints

• Support storytelling through packaging, in-store visuals, and digital experiences

Marketing Strategy and Campaign Execution

• Create and execute integrated marketing strategies in collaboration with leadership and partners

• Plan and manage campaigns for seasonal products, store openings, wholesale initiatives, and impact projects

• Align marketing initiatives with organizational goals for growth and revenue

• Track performance and refine strategies to achieve key results

Digital, POS, and E-Commerce

• Lead and grow e-commerce as a primary revenue channel

• Manage and optimize digital storefronts and ordering platforms including Shopify, Toast, and Square

• Execute marketing campaigns that drive traffic, conversion, and subscription growth

• Ensure product listings and promotions are accurate, compelling, and optimized for sales

• Use Klaviyo, SEO, and paid media to expand reach and retention

• Plan and execute seasonal promotions, product launches, and targeted campaigns

• Track analytics and adjust strategies to meet e-commerce revenue goals

Wholesale and Roaster Marketing

• Partner with roasting and wholesale teams to build campaigns that highlight sourcing and quality

• Create marketing assets and tools for wholesale partners

• Support new product launches and partnerships that grow brand reach

Creative and Brand Assets

• Oversee creative direction and collaborate with the Creative Marketing Specialist on content, design, and packaging

• Maintain strong brand standards across all marketing channels

• Develop innovative ways to communicate the brand visually and verbally

Mission and Impact Storytelling

• Manage and execute water impact projects in collaboration with our global water partners

• Share the story of “Turning Coffee Into Water” through campaigns, digital storytelling, and in-store experiences

• Integrate mission messaging into marketing initiatives to build connection with customers and partners

• Support events and partnerships that align with the mission without being the primary owner of local community engagement programs

• Highlight global water impact in a way that inspires and mobilizes customers

Internal Communications and Collaboration

• Work closely with store and roastery teams to align on promotions, launches, and messaging

• Equip internal teams with clear communication tools that support a consistent guest experience

• Collaborate across departments to support both operational priorities and long-term growth strategies

Qualifications and Skills

• Three to five years of marketing or brand management experience, preferably in specialty coffee, hospitality, or mission-driven organizations

• Proven ability to grow e-commerce revenue and manage digital storefronts

• Strong understanding of digital marketing, SEO, content strategy, and campaign execution

• Proficiency with Shopify, Toast POS, Square, Klaviyo, and major social media platforms

• Excellent written and verbal communication skills

• Strong project management and collaboration skills

• Passion for mission-driven work and authentic storytelling

Why The Well

Joining The Well Coffeehouse & Roasters means being part of a team that believes coffee can create real impact. We are a mission-driven, growth-oriented organization that blends craft coffee excellence with global generosity, building something bigger than ourselves one cup at a time.

Fresh Jobs. Straight To Your Inbox

Apply To Similar Roles

General Manager

Crawlspace Medic • Full-time • Nashville, TN, US • $85k - $135k / year • 1d ago

This role is designed to move you toward ownership of a real, profitable business in one of the most recession-resistant segments of the home service industry. Crawlspace Medic is the leading franchise in the crawl space...

1d ago

Apply

Senior Manager Operational Excellence, Systems and Transformation

Compassus • Full-time • Brentwood, TN, US • 1d ago

Company Compassus Position Summary The Senior Manager Operational Excellence, Systems and Transformation plays a central role in designing enterprise capabilities that elevate performance, strengthen operational consiste...

1d ago

Apply

General Manager

Clean Team, Inc. • Full-time • Nashville, TN, US • 4d ago

We are a growing commercial cleaning, janitorial, and facility services company seeking an experienced General Manager to lead branch operations in Knoxville, Tennessee. This role oversees P&L management, operations...

4d ago

Apply

Team Manager - Nashville

Tiffany & Co. • Full-time • Nashville, TN, US • 6d ago

Overview JOB DESCRIPTION The Team Manager will support the Director in leading, developing and supporting the sales, operations and security team members to meet and/or exceed commercial target and elevate the Tiffany st...

6d ago

Apply

House Manager

The Grapevine Agency • Full-time • Franklin, TN, US • 1w ago

Executive Assistant / House Manager / Personal Assistant Franklin / Leiper’s Fork / Columbia, Tennessee Area Full-Time | Strong Compensation DOE + Benefits | Travel Required ( up to 3 months at times) A warm yet fast-mov...

1w ago

Apply

Senior Manager, Operations

Tessera Data • Full-time • Nashville, TN, US • 1w ago

About Checkr Checkr is building the data platform to power safe and fair decisions. Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted wor...

1w ago

Apply

Associate Manager, Operations

Tessera Data • Full-time • Nashville, TN, US • 1w ago

1w ago

Apply

Business Operations Manager

Lyft • Full-time • Nashville, TN, US • 2w ago

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Flexdrive is a subsidiary of Lyft that works togeth...

2w ago

Apply

Part-Time Remote Nurse Advisor - Flexible Swing Shifts (5 AM - 10 AM / 10 PM - 5 AM CST)

IntellaTriage • Part-time • Remote (Nashville, TN, US) • $23 - $27 / hour • 2m ago

Wellness

At IntellaTriage, we prioritize patient care by ensuring that expert nurses are available around the clock for critical triage. Our remote work model empowers you to provide essential support without the daily commute, a...

2m ago

Apply

Creative Visual Designer

FieldWrk • Full-time • Remote (Nashville, TN, US) • $60k - $70k / year • 3m ago

Creative

We are a branding agency focused on essential industries, where design plays a key role in enabling our clients to communicate their unique stories. Within our creative team, you’ll be shaping visual narratives that refl...

3m ago

Apply