QYOU is a creator-powered marketing and media company working at the intersection of entertainment, gaming, social culture, and digital storytelling. We develop social-first campaigns, creator partnerships, and breakthrough digital activations for leading studios, streamers, game publishers, and consumer brands.

We are seeking a Manager, Creator Strategy to join our growing Strategy team. This role is ideal for someone who deeply understands creator culture, entertainment fandoms, platform behaviors, and how creator-led campaigns drive conversation, engagement, and business outcomes.

This person will help shape creative strategy, creator recommendations, pitch development, and integrated social marketing programs across TikTok, YouTube, Instagram, Twitch, and emerging platforms. The ideal candidate is equal parts strategist, creative thinker, platform expert, and collaborative operator.

This role will have meaningful influence on campaign thinking, creative direction, and how QYOU continues to evolve its creator strategy capabilities.

Los Angeles-based preferred. Hybrid/remote flexibility available depending on candidate and market.

What You’ll Do

Creator & Campaign Strategy

Develop creator-led, social-first marketing strategies for entertainment, gaming, and consumer brand campaigns
Translate client briefs into clear campaign objectives, audience insights, platform strategies, creator approaches, and social storytelling frameworks
Help shape integrated campaign ideas spanning creators, paid social, community engagement, and platform-native content
Identify culturally relevant trends, fandom behaviors, creator formats, and emerging opportunities across social platforms
Participate in client presentations and strategy discussions alongside internal leadership teams

Pitch & Proposal Development

Partner with Sales, Creative, Account Management, Talent, and Production teams to develop proactive pitches and RFP responses
Contribute to campaign architecture, creator recommendations, strategic narratives, and presentation storytelling
Build client-ready materials including proposal decks, case studies, strategy presentations, and campaign concepts
Help tailor ideas and creator approaches across varying budget levels and campaign scopes

Creator Research & Talent Strategy

Research and evaluate creators across entertainment, gaming, lifestyle, and culture verticals
Assess creators not only on audience size, but also creative fit, community engagement, platform fluency, brand safety, and cultural relevance
Stay current on creator ecosystem shifts, platform updates, monetization trends, and emerging talent
Collaborate with Talent and Account teams to help shape creator casting strategies and campaign recommendations

What Success Looks Like

Strong strategic contributions to winning proposals and client presentations
Creative, culturally relevant campaign ideas rooted in platform behavior and audience insight
Thoughtful creator recommendations aligned to campaign goals and brand positioning
High-quality, polished deliverables delivered consistently and collaboratively
Ability to navigate fast-moving projects, evolving client needs, and shifting social trends with strong judgment and adaptability
Strong strategic thinking, creative contribution, and presentation storytelling across client opportunities

What You Bring

3–6+ years of experience in creator marketing, social strategy, entertainment marketing, digital media, or integrated campaigns
Deep understanding of creator ecosystems and short-form social platforms including TikTok, YouTube, Instagram, Twitch, and emerging channels
Strong instincts around internet culture, fandoms, entertainment marketing, and social storytelling
Experience contributing to pitches, campaign strategy, or integrated marketing proposals
Excellent written and verbal communication skills, including presentation writing and strategic storytelling
Ability to think both creatively and operationally in fast-moving environments
Strong organizational skills and attention to detail across multiple concurrent projects
Familiarity with social analytics, creator discovery tools, trend tracking, and performance reporting
Comfort leveraging AI-assisted workflows for research, ideation, synthesis, and presentation development
Collaborative mindset with the ability to work across Sales, Creative, Production, Talent, and Account teams

Bonus Points

Experience working with entertainment, streaming, gaming, or youth-focused brands
Understanding of paid social amplification and creator content as performance creative
Experience with live-service gaming, fandom communities, or launch-based marketing
Background in creative production, branded content, or social publishing workflows
Existing creator, talent management, or platform relationships

About QYOU

QYOU connects brands and audiences through creators, culture, and social storytelling. Our team develops award-winning creator campaigns, social content, and digital activations designed for how audiences actually discover, engage with, and share entertainment today.

We value collaboration, creativity, strategic thinking, curiosity, and people who thrive in fast-moving environments while maintaining high standards for ideas and execution.

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Manager of Strategy