Hi, I’m Wally Elibiary, please feel free to google me and I’m an open book. I barley graduated High School and got in Mortgage at 19 years old as a loan officer assistant. Worked my way up to a Loan Officer, SR Loan Officer, Sales Manager, Branch Manager, Regional Manager and now I’m the CEO/President/Founder of Aspire Mortgage Advisors. While I’ve been growing up the business ladder, I have been successfully married for 21+ years to my best friend Niki, with a 20-year-old son, Brayden at Arkansas and 19-year-old son, Alexander at Baylor. Since I don’t know how to sit on my hands, I wrote the book 24-7 Mindset that became Wall Street Journal BEST SELLER with 91,000+ books sold and counting. With that following I launched my own mortgage loan officer academy with 3,100+ graduates so far! Did I mention that I’m ADDHD + Dyslexic + Dysgraphia, don’t feel sorry for me because I freaking love it. My imagination is off the charts, and my work ethic is unmatched, I love my life and feel like I’m just getting started at 47 years old. I am not trying to run you off but I wanted to transparently share with you I don’t know how to sit still, nor do I want to. I have a well-organized drive with 3,000+ short form and 600+ long form pieces of content which is why We are seeking a Brand Manager Partner who can take full ownership of building my personal brand—treating it as if it were their own. This role goes beyond traditional marketing: it requires innovation, adaptability to current trends, and a deep commitment to documenting and amplifying my voice, work, and vision across digital and live channels.

Key Responsibilities

Personal Brand Development & Awareness

Lead daily content creation and distribution across Facebook, Instagram, LinkedIn, YouTube, and TikTok to consistently grow Wally’s personal presence.
Document and translate Wally’s work within 24-7 Mindset and Aspire Mortgage Advisors into compelling, shareable brand content.
Stay ahead of current digital trends, styles, and formats to ensure Wally’s brand presence remains fresh, engaging, and competitive.
Publish LinkedIn articles and valuable front-facing content to establish Wally as a thought leader.
Manage advertising campaigns: review creatives/copy, track KPIs, and align with awareness and conversion goals.

Podcasts & Media

Manage studio setup, recording, editing, and distribution of podcast and video content across Spotify, YouTube, and other channels.
Oversee quarterly guest features such as the Mortgage Coach Podcast Show.
Develop and distribute monthly content for partner platforms, ensuring alignment with Wally’s personal brand voice.
Secure regular speaking opportunities on industry and business podcasts.

Qualifications

Proven experience in brand management, personal branding, or digital marketing.
Ability to own and protect a brand voice as if it were your own.
Strong knowledge of social media trends, content formats, and audience engagement strategies.
Experience managing cross-functional teams and external partners (ads, community, creatives, editors).
A balance of creativity and data-driven decision making.
Exceptional organizational and communication skills.
Entrepreneurial mindset with the ability to adapt quickly and innovate.

Why Join Wally

Direct partnership in building a personal brand movement that blends business, mindset, and influence.

An opportunity to work closely with Wally in documenting and amplifying his journey across industries.
Freedom to innovate and take creative ownership of the brand strategy.
A role designed for measurable impact, career growth, and long-term success.

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24-7 Mindset with Coach Wally jobs

Brand Manager