Company Description Pickle Hospitality is a growing hospitality group dedicated to delivering high-quality dining experiences with a strong focus on consistency and value. Originating in New York City, the group is steadily expanding its restaurant concepts into new markets while maintaining a commitment to thoughtful service and well-executed menus. The team emphasizes operational excellence, guest satisfaction, and a collaborative culture across all locations. As the company grows, it offers opportunities for professionals to help shape brand presence and guest engagement strategies. Joining Pickle Hospitality means contributing to a dynamic, evolving organization rooted in NYC’s competitive hospitality landscape.

Marketing & Digital Strategy Manager Overview

The Marketing & Digital Strategy Manager (MDSM) plays a pivotal role in shaping and amplifying the story of Pickle Hospitality Group (PHG) across all digital and physical platforms. This is a hands-on, creative, and strategy-driven position that blends content creation, social media management, and campaign execution with brand storytelling and cultural awareness.

The MDSM works closely with the Director of Marketing & Product Strategy, meeting weekly to align on active campaigns, brand initiatives, and evolving business goals. This individual is expected to be a proactive thinker and creative executor, consistently finding new, engaging, and authentic ways to position PHG — and each of its unique restaurant brands — at the forefront of the hospitality and lifestyle conversation.

Key Responsibilities Content Creation & Brand Storytelling

Develop compelling photo, video, and written content for social media, email newsletter, website, and digital advertising channels.
Visit each PHG location weekly to collect dynamic, high-quality content showcasing food, cocktails, guests, staff, and atmosphere.
Capture and edit engaging videos optimized for TikTok, Instagram Reels, and other short-form platforms.
Attend and document key events, activations, and menu launches to generate assets for future campaigns.
Create and maintain an organized digital content library, ensuring assets are properly tagged and accessible.
New menu and retail item development based on what’s trending

Digital Marketing & Social Media Management

Manage daily social media operations, including scheduling posts, writing captions, and maintaining an updated content calendar.
Track analytics, identify trends, and report on performance metrics to measure engagement and campaign success. This will be reported on on a weekly basis and monthly basis
Continuously explore trending music, memes, and cultural moments to keep PHG brands relevant and authentic on social platforms.
Develop TikTok growth strategies, identifying opportunities for virality and brand differentiation.
Assist in email marketing and text messaging campaigns — from layout design and copywriting to performance tracking and list management.
Assist in managing new potential media mediums including but not limited to Youtube, Podcasts, LinkedIn Pinterest etc

Design & Campaign Support

Collaborate with the Director of Marketing to design digital and print marketing materials, including event flyers, posters, menus, check presenters, and in-store signage.
Ensure brand consistency across all materials and channels.
Assist in creating and distributing monthly promotional and campaign calendars for all locations.

Event Marketing & Brand Activations/Partnerships

Support the planning, promotion, and execution of brand activations, media events, and community partnerships.
Be constantly on the lookout for other relevant brands for PHG to partner and collaborate and bring pitches to the table
Oversee and execute unique brand partnerships
Coordinate with restaurant management teams to ensure on-site marketing touchpoints (table tents, signage, retail displays, etc.) are current and effective.
Capture live event content and post-event recaps for social and press use.

Organization & Systems

Manage marketing asset organization across multiple digital storage platforms (Google Drive, Canva, etc.).
Maintain updated brand folders and content trackers for each PHG concept.
Assist in maintaining brand guidelines and supporting documents for internal use.
Website management

How to be successful

Growth in engagement and followers on all social media platforms
Increasing reservations and event leads over previous years
Maintaining a strong brand consistency across all platforms
Supports in the company growth by adjusting to new location openings and expansion
Delivering consistent analytics on a weekly and monthly basis

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Marketing and Digital Strategy Manager