Position Summary:

The TikTok Operations Manager will be responsible for leading and managing the company’s TikTok Shop business operations in the U.S. market. This role will work closely with the China-based TikTok operations team to strengthen cross-border collaboration, improve operational alignment, and support localized execution for the North America business.

The position will serve as a key bridge between U.S. local functions and global teams, partnering closely with Content Marketing, E-commerce, Merchandising, and Retail teams to drive sales growth, content-commerce integration, and overall TikTok business performance.

The ideal candidate should have hands-on experience operating TikTok Shop business in the U.S. market, strong understanding of the TikTok ecosystem, and solid experience within the footwear, sportswear, or fashion industry.

Key Responsibilities:

Manage the day-to-day operations and business performance of TikTok Shop in the U.S. market.
Partner closely with the China-based TikTok operations team to ensure strong communication, operational alignment, and execution efficiency across regions.
Collaborate with local Content Marketing, E-commerce, Merchandising, and Retail teams to develop integrated TikTok growth strategies.
Drive TikTok Shop sales growth through content-commerce initiatives, creator partnerships, campaign planning, livestream operations, and platform promotions.
Analyze sales performance, traffic, conversion, and consumer insights to identify growth opportunities and operational improvements.
Support localized product selection, promotional planning, and inventory coordination for TikTok business operations.
Manage relationships with creators, agencies, affiliates, and external platform partners as needed.
Stay current on TikTok platform trends, algorithm updates, social commerce trends, and competitive market activities.
Ensure operational compliance with platform policies and company standards.

Qualifications:

Bachelor’s degree in Business, Marketing, E-commerce, or related field.
Minimum 5+ years of experience in TikTok, E-commerce, or digital commerce operations.
Prior experience working directly within the TikTok/TikTok Shop platform ecosystem is required.
Hands-on experience managing or operating TikTok Shop seller business in the U.S. market is required.
Footwear, sportswear, apparel, or fashion industry experience is strongly preferred.
Prior people management experience with proven leadership capability.
Strong understanding of social commerce, livestream operations, creator ecosystem, and digital consumer behavior.
Strong analytical and operational management skills.
Excellent cross-functional communication and project management capabilities in a fast-paced environment.
Bilingual English and Chinese is a plus.

Fresh Jobs. Delivered to Your Inbox.

Anta International jobs

TikTok Operations Manager - US Company