909

Founding General Manager

Fort Worth, TX · In-Person Only · Founding Leader → President Path

Competitive Salary + Performance Bonus + Founding Equity

The Opportunity

909 is building a category-defining functional nutrition company. We formulate clinically dosed products with fully disclosed ingredients, premium sourcing standards, and zero fairy dusting. Every product is built around the 909 Clean Label Standard — whole-food ingredients, branded bioactives, and formulations designed to actually work.

We are pre-launch, currently in the formulation phase, and preparing for a high-velocity, subscription-first DTC launch. The founders include a successful exited entrepreneur and the former CTO/COO of Black Rifle Coffee Company, with prior senior operational and supply chain leadership roles at lululemon and Levi Strauss & Co.

We have the vision and the product architecture.

Now we need the trailblazer to build the machine.

This is not a “manage the agency” role.

This is a build-the-company role.

The Role

You will build 909 from pre-launch to revenue — owning the sales, marketing, and commercial execution that turns a world-class product into a world-class brand. The founder owns brand vision. The co-founder owns supply chain and operations. You own growth.

You will work directly with the founders and operate as the architect of the company’s weekly execution rhythm. Your primary operating system will be the 909 Heartbeat Scorecard.

What You Will OwnSales & Marketing Velocity

This is the primary output of this role. You are responsible for building and scaling a high-velocity acquisition engine that drives subscriber growth, revenue, and brand awareness — fast.

• Own paid social (Meta, Google), influencer, and affiliate channels from launch through scale

• Build and optimize landing pages, creative testing frameworks, and campaign cadences (within brand guardrails set by the founder)

• Drive pre-launch waitlist, founding member acquisition, and Day 1 subscriber volume

• Own the performance marketing budget and MER targets

• Move fast, test constantly, and double down on what works

Tech Stack Ownership

The co-founder builds and configures the Shopify + Recharge + Klaviyo ecosystem pre-launch. Operational ownership transitions to you post-launch. You operate and grow the stack from there.

You own the funnel top-to-bottom:

• CTR, CAC, LP Conversion, AOV, MER

• Contribution Margin, LTV

• Profitable growth over vanity growth

Subscription & The Ritual (Retention)

You own the most important long-term metric: whether customers stay.

You are responsible for M1–M3 retention, habit formation, churn reduction, onboarding flows, replenishment behavior, and subscription optimization.

We are not building a transactional beverage brand. We are building a daily ritual brand.

Commercial Judgment & Unit Economics

You own the P&L post-launch. You must have strong instincts around contribution margin, CAC payback, and what a healthy vs. unhealthy growth trajectory looks like.

Selling the wrong mix can kill a business even while revenue grows. You will know the difference.

Team & Vendor Relationships

You recruit and lead performance agencies, creators, freelancers, contractors, and future internal hires. You know how to extract high-level output from lean teams and maximize every dollar of spend.

You recruit and lead all hires. Founder approves.

Who Wins This Role

We are not looking for a traditional corporate executive. We are looking for a founding builder. Someone who:

• Drives sales and marketing with urgency and precision — speed to market and speed to scale

• Identifies bottlenecks before they become crises

• Moves fast without creating disorder

• Thinks in systems, not tasks

• Cares about contribution margin over hype

• Thrives in ambiguity

• Wants responsibility, not bureaucracy

Relentlessness Required

This role is for someone who naturally operates with urgency, ownership, and intensity.

You do not wait for perfect clarity. You find the constraint, name it, and solve it.

You do not confuse motion with progress.

You are highly accountable, commercially sharp, and internally driven.

AI-Native (For Real)

We believe AI-native leaders will replace entire layers of traditional startup overhead. We are looking for someone who already operates this way.

The Standard

You use AI to compound execution:

• Automating workflows

• Accelerating data analysis

• Increasing leverage per employee

• Improving decision velocity

• Accelerating creative iteration

We will go deep on this in the interview process.

Builder Mentality

You understand the difference between managing a company and building one.

You thrive in the zero-to-one phase. You care about execution, accountability, speed, and systems.

You want responsibility — not layers of bureaucracy.

Why 909Premium Product Philosophy

No proprietary blends. No ingredient theater. We build with clinical-grade branded bioactives and hold every formulation to a standard most brands won’t touch.

Ground Floor Ownership

You are joining before launch. You will help shape the culture, systems, operating cadence, and growth engine from day one.

The Path

This role is designed to scale from General Manager to President as the company hits its growth milestones.

We are not looking for someone to maintain a brand.

We are looking for someone to help build an iconic company from the ground floor.

To Apply

Send a brief note through LinkedIn. Do not send a generic cover letter.

1. What you have built, what broke, and what you would do differently.

2. One specific way you use AI as a force multiplier in your work.

3. A growth or operational lever you would immediately investigate at 909.

4. Why you want to be in Fort Worth building this in person.

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