SUMMARY

Happier is looking for a highly creative, culturally attuned Social Media & Content Manager to shape and grow our digital presence across Instagram, TikTok, Substack/email, and emerging platforms. This role is equal parts strategist, creator, storyteller, and community builder — someone who understands how to translate a physical brand experience into compelling, social-first content that people want to engage with and share.

You will lead the day-to-day execution of our social channels while helping define the voice, visual identity, and cultural relevance of Happier Grocery online. The ideal candidate has strong creative instincts, a sharp eye for aesthetics, deep knowledge of internet culture and food/wellness trends, and the ability to move quickly while maintaining a high standard of taste.

This role is on site 5 days a week in our NYC office and reports to the Director of Brand Marketing.

RESPONSIBILITIES

Own and manage the social content calendar across Instagram, TikTok, and other digital channels, aligning content with broader brand, retail, and marketing initiatives.
Concept, shoot, edit, and publish social-first content including short-form video, photography, interviews, store moments, events, product storytelling, founder-led content, and trend-driven formats.
Capture the energy of the Happier Grocery community and in-store experience in a way that feels authentic, elevated, and culturally relevant.
Write compelling, concise, on-brand copy across social media, email, and other owned channels.
Stay deeply tapped into trends, platform behavior, emerging creators, food/wellness culture, and evolving consumer habits — proactively bringing fresh ideas to the table.
Manage community engagement across platforms, fostering conversation and building meaningful relationships with our audience.
Partner closely with the creative, culinary, operations, and leadership teams to ensure consistency across all customer touchpoints.
Track performance metrics and translate insights into actionable recommendations that improve engagement, growth, and conversion.
Help evolve Happier Grocery’s overall digital voice, visual language, and content strategy as the brand grows.

WHAT WE ARE LOOKING FOR

2–4+ years of experience in social media, content creation, brand marketing, or creative strategy - ideally within food, hospitality, wellness, fashion, or lifestyle brands.
Strong creative eye with experience shooting and editing short-form video and photography for social platforms.
Excellent copywriting and storytelling skills with a strong understanding of tone and brand voice.
Deep understanding of Instagram, TikTok, and social platform trends, formats, analytics, and best practices.
Experience using tools such as Adobe Creative Suite, Canva, CapCut, Dash Hudson, or similar editing/scheduling platforms.
Highly organized and self-directed, with the ability to manage multiple projects in a fast-paced environment.
Collaborative, proactive, and excited to build alongside a growing brand.
Passion for food, culture, wellness, hospitality, and community-building.

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Social Media & Content Manager