The Regional Education Manager leads the development, training, and coaching of Territory Sales Managers and retail partners across the region. You are responsible for elevating artistry, selling skills, and brand expertise through impactful education that drives measurable results. You’ll design and deliver innovative training experiences—transforming product knowledge and category expertise into compelling, on-brand learning that inspires confidence and skill at every level. As a true product enthusiast, you’ll empower teams with the tools, techniques, and confidence needed to deliver exceptional client experiences and fuel sales growth. In this role, you will also collaborate on the creation and evolution of ABH educational content, including video assets, core training programs, artistry curriculum, selling modules, and materials for core and new product launches. Your leadership ensures consistent talent development, strong execution in the field, and an elevated standard of education that keeps ABH at the forefront of the beauty industry.

Essential Job Functions:

Training & Performance Development

Elevate retail store associate performance at point of sale by executing training strategies that strengthen product expertise, selling behaviors, and brand representation
Provide ongoing coaching and on-the-floor education to drive artistry confidence, service excellence, and conversion in-store
Develop Retail Associates and Makeup Artists through tailored coaching, role-model leadership, and structured development plans aligned with regional business goals
Partner with Territory Sales Managers to identify training needs per retailer and door, building customized programs that reinforce sales objectives and POS execution

Content, Curriculum & Education Strategy

Serve as a subject matter expert for product, category knowledge, artistry, and selling skills—informing educational content, videos, digital modules, and training materials
Collaborate cross-functionally to design, refine, and evolve ABH training programs to ensure relevance, effectiveness, and alignment with business priorities
Prepare and lead training sessions for Territory Sales Managers, Retailers, and store teams, ensuring consistent delivery of on-brand product, artistry, and sales education
Customize all education and presentation materials for regional audiences, ensuring content is impactful, actionable, and aligned with POS realities

Business-Driving Education & Market Insights

Partner closely with sales teams to coordinate trainings, events, and education strategies that directly support financial goals and accelerate sell-through
Analyze business performance, POS opportunities, and coaching results; implement targeted education plans to address gaps and strengthen door-by-door performance
Actively monitor competitor activity, pricing, and training approaches; share insights and recommendations to inform strategy and maintain market advantage
Stay informed on emerging beauty, retail, social, and education trends to continuously elevate ABH’s training approach

Training Facilitation & Program Execution

Facilitate training seminars, seasonal programs, advanced artistry sessions, and selling-skills workshops that elevate both customer experience and sales outcomes
Develop local training initiatives aligned with national education strategies; communicate program plans to Territory Sales Managers and ensure timely follow-up
Support planning and facilitation of regional conferences and annual Summit meetings, contributing to impactful education moments for the field

Operational Excellence & Budget Management

Manage all administrative aspects of the role, including travel, expenses, budgeting, and training material inventory. Create and maintain an organized information system for all educational resources, including product knowledge, curriculum, selling techniques, on-boarding materials, and operational procedures
Evaluate special events and training effectiveness, providing clear recommendations to the Regional Sales Director and VP of Brand Education
Anticipate training needs and resource requirements to maximize impact and efficiency within budget
Conduct cost analysis for travel and training initiatives, ensuring responsible and strategic budget usage
Work with the VP of Brand Education and market leaders to leverage shared resources, co-host training, and maximize operational effectiveness

Special Events

Support ad hoc events (PR/Marketing/Influencer/Social) with education and artistry, customer service and facilitation
Assist with preparing supplies and testers as needed

Leadership & Team Culture

Model ABH standards in professionalism, artistry, and brand image, inspiring teams through consistent leadership and integrity
Collaborate with Territory Sales Managers to develop tailored incentive programs that motivate and reward strong POS performance, artistry execution, and sales results
Uphold consistent follow-through and accountability, maintaining high standards across all training, coaching, and team interactions
Strong focus on building relationships with the internal team and store teams

Requirements

3 years of cosmetics retail experience with strong artistry skills
At least 3 years of experience in education with a focus on strong presentation and coaching skills
Demonstrated ability to coach, motivate, and inspire others
You embody an entrepreneurial spirit, excel in a fast-paced and dynamic environment, and enjoy collaborative work with cross-functional teams
Excellent oral and written communication skills with all levels of internal and external personnel
Excellent organizational, time management, and problem-solving skills
Strong negotiation and presentation skills
Strong attention to detail, as well as the capability to see the “big picture.”
Thrive in a fast-paced business environment where flexibility is a key characteristic
Possesses the ability to be agile and flexible based on the needs of the business
Ability to work independently and to resourcefully resolve issues and troubleshoot questions
Advanced technology skills, mostly with Microsoft Office (Outlook, Word, Excel, PowerPoint.)
A valid driver’s license, proof of insurance, and a safe, reliable vehicle are required
These roles could require a high amount of overnight and air travel depending on your location, estimated 60% of travel

Anastasia Beverly Hills offers a competitive compensation package with benefits and a 401(K) plan with matching contributions from the company.

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Regional Education Manager - Miami, FL