Role: Content Creator

Base Salary: $80,000 - $90,000 USD

Description: Are you driven by creativity, curiosity, and a desire to build something meaningful? Do you have strong instincts for storytelling and a hunger to experiment with how brands show up in the world?

We're looking for a Content Creator to help shape how Blackthorn shows up through content across our owned channels. This role focuses on bringing our brand to life through storytelling, creativity, and thoughtful execution of content and media.

Reporting to the Director of Marketing, you'll partner closely and collaborate across teams to translate campaign priorities, product value, and customer insights into unique content that feels human, confident, and differentiated, driving awareness and demand for Blackthorn's products. This is a hands-on role with meaningful ownership and autonomy.

What you'll do:

Social Media

Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time
Create platform-native content, including short-form video, visuals, and storytelling posts
Develop a recognizable and consistent brand presence across social channels
Experiment with tone, format, and narrative
Monitor engagement and performance, using insights to refine content direction
Consult on executive social media strategy

Webinars & Video Content

Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders
Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables)
Own promotional content and campaigns to drive attendance and engagement for live webinars
Develop post-event content that extends the impact of each session well beyond the live moment, including repurposed assets across social, email, blog, and web
Build repeatable webinar series over time
Create engaging, agile, and high-impact video content across channels (LinkedIn, YouTube, short-form clips, behind-the-scenes, storytelling formats) that brings the Blackthorn brand to life

Brand Expression & Storytelling

Help define how the Blackthorn brand shows up through content and media across owned channels
Translate company strategy, product value, and customer insight into clear, compelling narratives
Apply and evolve brand voice and tone through real-world content
Bring forward creative ideas, content series, and new formats — and test what resonates

Creative Experimentation & Learning

Develop hypotheses around content formats, narratives, and channels
Launch experiments with clear goals and success metrics
Analyze results and turn insights into actionable recommendations
Help evolve content direction based on real-world performance

What we look for:

4–6 years of experience in content marketing, brand storytelling, or a related role for B2B Saas companies
- Event industry and/or event technology experience preferred
Exceptional writing and editing skills, with a portfolio you're proud of
Experience creating content across formats (written, social, video)
Experience using AI tools to support creative workflows
Strong instincts for voice, tone, and what makes content feel "on brand"
Curiosity and enthusiasm for experimentation and trying new approaches and technologies
Ability to balance creativity with performance insights
Strong collaboration skills and comfort working cross-functionally
Familiarity with SEO & AEO best practices and content performance metrics

What we offer

An incredible team of smart and supportive people
A deep feeling of satisfaction and completion
Fully remote global team working from home
Stock options for every employee
Flexible work week
$400 office stipend
Maternity/Paternity leave
Student loan debt assistance
Pledge 1% - time off during the year for helping nonprofits
Health insurance contribution (if in the US)
Children's 529 college fund assistance (if in the US)

About Blackthorn

We have four native apps on the Salesforce AppExchange for managing Events, collecting Payments, sending Messages, and protecting Data. We're a growing, distributed team with teammates in countries across the world. We move fast and have a significant structure in our product build process. Everyone on our team has deep experience within their respective roles. Our customers span from 1-person companies to Fortune 500s.

Why is our work important

Our apps continue to be easy to use and setup, due to continuous refinements with our UX. Most apps in our space take weeks to implement; ours take hours, and they work more flexibly, achieving significantly more functionality than our competitors. We believe enterprise apps should be as easy to use as consumer mobile apps.

What the job will bring you

A deep level of satisfaction through ownership of your role. You'll get more autonomy than at other companies (our team has told us). Connection. Our team is tightly knit, assisted through our annual company trip (as we're remote). Challenge. We're trying to move as quick as possible. This is not for you if you want to sit back and chill. As Ray Dalio says about life: "Meaningful work and meaningful relationships" provide meaning to life. We aim to bring this.

While we are a Remote first culture we are currently only able to accept applicants in AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, and WI

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Content Creator