About the Company

Fast growing Beauty brand is seeking a Senior Manager, Customer Lifecycle & Experience to join their team!

About the Role

The Senior Manager, Customer Lifecycle & Experience will lead retention, repeat purchase, and customer lifetime value initiatives across the post-acquisition customer journey. This role oversees lifecycle strategy across email, SMS, loyalty, subscription, and customer service, with a focus on driving measurable revenue and retention impact. This person will partner closely with Growth, Analytics, Finance, and Brand to improve customer engagement, optimize lifecycle performance, and support long-term customer value. Ideal candidates are hands-on, data-driven, and comfortable operating in a fast-paced, high-growth environment.

Responsibilities

Manage customer lifecycle strategy across email, SMS, loyalty, subscription, and service touchpoints
Drive retention, repeat rate, and customer lifetime value through testing and optimization
Improve subscription performance, including churn reduction and retention offers
Support loyalty strategy with a focus on engagement, participation, and ROI
Partner with customer service to enhance the experience and align support with retention goals
Track lifecycle KPIs and translate performance insights into action
Align lifecycle initiatives with launches, promotions, and key business moments

Qualifications

5+ years of experience in CRM, retention, or customer lifecycle marketing, ideally within DTC or subscription brands
Experience driving retention, repeat purchase, and customer lifetime value
Hands-on knowledge of platforms such as Klaviyo, Zendesk, Shopify, and related tools
Strong analytical skills and comfort working with performance metrics
Ability to manage multiple priorities in a lean, fast-moving environment
Interest in beauty, wellness, or consumer subscription businesses preferred

Hybrid Work Schedule

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Sr Manager of Customer Lifecycle