About the Company

AMOREPACIFIC Holdings is a pioneering Korean beauty company with a rich history dating back to 1945. Headquartered in Seoul, we proudly operate over 30 brands across beauty, personal care, and healthcare. Guided by our mission — "We make A MORE beautiful world" — we’ve taken each step with purpose, believing that our work contributes to a brighter, more beautiful future. Our dream is rooted in the belief that the world becomes more beautiful when every individual's unique beauty shines. This belief fuels our journey and inspires everything we do. To bring this vision to life, we are committed to five core principles:

At AMOREPACIFIC, every member of our team carries a deep sense of pride and responsibility, knowing that together, we are shaping a more beautiful world.

AMOREPACIFIC Sales

[Challenging New Markets]

Adapt rapidly to evolving channels and consumer trends to expand Amorepacific’s global market presence.

[Connecting Amorepacific with Global Customers]

Create opportunities across online and offline touchpoints and execute strategic sales initiatives to support brand growth worldwide.

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About the Role

Laneige is seeking a Global Ecommerce Manager to lead and accelerate ecommerce growth across Western markets, with a primary focus on:

Amazon USA acceleration
Amazon Europe market entry and expansion

This role will be responsible for driving end-to-end ecommerce execution across key platforms while partnering closely with global and local teams to deliver strong commercial performance, operational excellence, and scalable growth frameworks.

Based in Los Angeles, this position plays a critical role in scaling Laneige’s presence in the West and translating global strategy into market-winning execution.

Why This Role Matters

This role is critical to unlocking Laneige’s growth in Western markets,

driving Amazon excellence, and establishing a scalable playbook for global marketplace expansion.

Location

▪ Based in Los Angeles (Hybrid)

▪ Ability to collaborate across global time zones

Responsibilities

1. Ecommerce Strategy & Execution (Western Markets Focus)

▪ Lead ecommerce strategy and execution across:

-Amazon US (priority)

-Amazon EU (launch + scaling)

-Marketplace and retailer.com channels where relevant

▪ Own and drive core ecommerce performance levers:

-Traffic, conversion, AOV, and retention

▪ Manage end-to-end Amazon business operations including:

-Assortment planning

-Pricing and promotion strategy

-Product launches and lifecycle management

2. Amazon Acceleration & Europe Expansion

▪ Accelerate Amazon US growth through:

-Content optimization (PDP, A+ content)

-Search and conversion optimization

-Retail media coordination

▪ Lead Amazon Europe entry strategy:

-Prioritize markets (e.g., UK)

-Define go-to-market roadmap

-Coordinate launch readiness across supply chain, marketing, and compliance

▪ Ensure strong operational setup:

-Inventory planning

-Vendor/Seller model optimization

-Marketplace governance

3. Commercial & Operational Execution

▪ Drive marketplace commercial fundamentals:

-Assortment, pricing architecture, and promotion planning

-Launch excellence for new products and campaigns

▪ Optimize onsite experience:

-PDP content, imagery, brand store, merchandising

▪ Partner with:

-Global GTM, Supply Chain, Finance to ensure:

Demand planning accuracy / Inventory health / Margin discipline

4. Performance & Growth Management

▪ Track and analyze key performance metrics:

-Traffic, conversion, AOV, ROAS, retention

▪ Identify growth opportunities through:

-Data-driven insights

-Competitive benchmarking

-Platform analytics

▪ Work closely with performance media and CRM functions to:

-Align acquisition and retention strategies

-Improve conversion and lifetime value

5. Playbooks & Market Enablement

▪ Translate global ecommerce strategy into market-specific execution

▪ Develop and refine playbooks for:

-Amazon operations

-Marketplace growth

-Launch excellence

▪ Support scalability by:

-Documenting best practices

-Driving consistency across Western markets

Qualifications

▪ Minimum 7+ years of experience in:

- Ecommerce / marketplace / digital commerce

▪ Strong experience with:

-Amazon (Vendor Central / Seller Central)

-Marketplace ecosystem (US required, EU exposure preferred)

▪ Proven track record in:

-Ecommerce growth delivery

-Digital P&L management

-Launching or scaling new markets

▪ Beauty, consumer, or premium brand experience preferred

Required Skills

▪ Strong commercial mindset with understanding of ecommerce drivers:

-Traffic, conversion, pricing, promotion

▪ Data-driven and analytical approach to performance optimization

▪ Hands-on execution capability with strong attention to detail

▪ Ability to manage multiple stakeholders across global and local teams

▪ Strong understanding of:

-Amazon ecosystem

-Retail media

-Content and merchandising best practices

Pay range and compensation package

We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process. Should you require accommodation during the interview process, please advise the recruiter when contacted.

Equal Opportunity Statement

We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process.

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Global Ecommerce Manager(Amazon)