Who You Are:

As the Associate Manager, Global Brand Marketing, your primary role is to support in the alignment of the global marketing strategy & implementation of global 360 brand campaigns across all regions.

Responsibilities include but are not limited to:

Support Director and Senior Manager with Seasonal Global Marketing Strategy

Help ensure that all cross functional teams are working together to creative a cohesive presentation and plan for the season

Help Lead Regional Support Calendars for all EMEA Franchise Markets, LATAM and Mexico

Partner with each regional marketing team to map out their seasonal plans.
Guide plans and help foster global alignment whilst supporting localized needs.
Collaborate and work cross functionally with PR, Social, Creative, Media, and VIP/Influencer to evaluate regional plans and execute global strategy effectively
Work closely with the EMEA Franchise Senior Manager to ensure business needs are being met across the region

Oversee Global Customer Activation Process with the Coordinator

Partner with key cross functional teams (Creative & Visual Merchandising) to strategize seasonal retail activation approach.
Create scalable activation options that support the seasonal brand strategy.
Review regional activation plans across EMEA Franchise Markets, LATAM, and Mexico and provide necessary feedback to foster a consistent global brand message.

Oversee GWP Process with the Coordinator

Partner with our GWP agency to create yearly GWP assortment and seasonal gifts
Ensure all divisions needed are included in the conversation, including design and legal

Oversee Seasonal Packaging needs

Manage global requests for seasonal packaging including gift wrap, boxes, bags, etc.
Brief into Wrike and work with creative team to ensure seamless delivery

Oversee Competitive Presentations

Work closely with the coordinator on competitive presentations including ad hoc requests as well as Quarterly US Competitive.

Partner with Senior Manager on marketing support for all product licensee categories, including Fragrance, Eyewear, Watches and Jewelry

Ensure support across both Retail and Wholesale channels at a seasonal level as well as for any new product launches
Support any licensee local activations to ensure they are on brand and align with overall brand strategy

Support the Golf Ambassador program management

Work with design team to ensure bespoke product is designed, fitted, and delivered based on the Ambassador needs
Ensure Ambassador contract needs are being met including bonuses, appearances, etc.

Help drive innovation

Stay on top of trends and continuously bring new ideas to the team on how to activate the brand (i.e. buzz worthy social moment, pop ups, customer activation)

Help aid in the Coordinator’s development and growth

You’ll Need to Have:

Bachelor’s Degree required
2-3+ years Marketing experience
Global experience (ideal but not a requirement)
Ability to lead and influence cross-functional teams
Management skills required
Skilled in speaking in front of large groups
Ability to organize, prioritize, and multitask effectively
Thrive in a fast paced on-time deliverable environment
Creative and proactive communication skills
Motivated, enthusiastic, and results oriented

MK Perks:

Generous Holiday Schedule and Vacation Days
Summer Fridays
Internal mobility across Capri Brands (Michael Kors, Jimmy Choo)
Michael Kors, Jimmy Choo Discount
Exclusive Employee Sales
Fav 5 Cards (MK Discount for friends and family)
401k Match
Paid Parental Leave
Thrive Wellness Program
Commuter Benefits
Gym Discounts

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.

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Associate Manager, Global Brand Marketing