About Rhode Island FC
Rhode Island FC (RIFC) is the premier professional soccer club in Rhode Island, competing in the USL Championship, one of the fastest-growing professional leagues in North America. RIFC is not just a team; it's a movement built on community, passion, and the love of the global game. Our mission is to represent the spirit of the Ocean State, both on the pitch and throughout our communities.
About Centreville Bank Stadium
Centreville Bank Stadium is a state-of-the-art, 100 percent electric, soccer-specific stadium on the banks of the Seekonk River. Named Best New Venue of 2025 by SportsTravel Magazine, Centreville Bank Stadium is the flagship destination for sports and entertainment in the Ocean State. Embedded in the Rhode Island community and the official home of the Rhode Island FC, the multi-use venue hosts concerts, sporting events, corporate outings, and cultural festivals year-round.
We are preparing for our upcoming seasons at RIFC and Centreville Bank Stadium, and are committed to creating a vibrant, winning culture that resonates with fans across the region.
The Sr. Marketing Manager/Director will coordinate projects, responsibilities and initiatives that support RIFC and events at Centreville Bank Stadium.
The Opportunity
This role will be responsible for leading fan engagement and driving ticket sales growth for Rhode Island FC and promoting Centreville Bank Stadium events and initiatives.
Reporting to the VP of Marketing & Communications, this role is essential in shaping the RIFC and Centreville Bank Stadium brand, deepening fan relationships, and developing comprehensive marketing strategies that bring the club experience to life across digital, experiential, and local community platforms.
This position is ideal for a results-driven candidate who thrives at the intersection of sports, marketing, and sales combining creativity and analytics to fill seats, build loyalty, and amplify RIFC's footprint within the local New England sports landscape.
Why Join Rhode Island FC and Centreville Bank Stadium?
You'll be joining our organization at a pivotal moment. The club is firmly established in the USL Championship and is building momentum toward future seasons. Soccer is rapidly growing in popularity across the U.S., and RIFC is positioned as the heart of professional soccer for all of Rhode Island and Southern New England. The stadium is ramping up its slate of events and activities, welcoming local, national and internationally recognized brands. Centreville Bank Stadium will be the destination in 2026.
You’ll join a collaborative marketing team, shape the brand identity of a rising club and stadium, and help drive fan growth in a passionate, yet competitive, sports and entertainment market.
Key Responsibilities
Marketing Strategy & Fan Engagement
- Develop and execute an annual marketing plan to grow awareness, engagement, and attendance for RIFC home games and Centreville Bank Stadium events.
- Lead the development of integrated campaigns across digital, social, email, and experiential channels that inspire fandom and drive season ticket, mini-plan, and single-game ticket sales for RIFC and events at Centreville Bank Stadium.
- Oversee the club's and stadium’s digital fan platforms, ensuring a seamless, engaging fan experience across web, app, and CRM.
- Manage and segment the fan database to deliver personalized, data-driven communications that increase engagement and retention.
- Develop storytelling and campaign strategies that highlight the excitement of USL Championship soccer, key club milestones, player narratives, and events at Centreville Bank Stadium.
- Identify and execute local community engagement and grassroots soccer opportunities to connect with the Rhode Island and New England community.
- Develop key stadium event strategies to support major ticketed and private events.
- Critical ancillary stadium event support: RIFC and Centreville Bank Stadium operate under a single sports and entertainment entity. As ONE TEAM, you will provide support and work as assigned on events for both Centreville Bank Stadium and Rhode Island FC.
Performance Marketing & Analytics
- Support the planning, execution, and analysis of paid marketing campaigns across social, search, and local digital media to drive ticket revenue.
- Use analytics tools to measure campaign performance, optimize spend, and report on key performance indicators (KPIs) related to ticket sales and fan engagement.
- Monitor fan insights, behaviors, and local sports and entertainment trends to inform data-driven marketing decisions and content strategies.
- Monitor fan/guest insights, behaviors, and local sports/event trends to inform data-driven marketing decisions and content strategies for stadium and team events.
- Work closely with business intelligence and ticketing departments to collect, analyze and report on post-event survey data.
Cross-Functional Collaboration
- Work closely with the Content, Graphic Design and Social Media teams to align creative content, messaging, and engagement campaigns.
- Partner with the Creative Services team to maintain brand consistency and excellence across all marketing materials.
- Collaborate directly with the Ticket Sales team to build campaigns that drive conversions and maximize gameday and event attendance.
- Support the Partnership Marketing team in delivering corporate partnership activations and brand integrations.
- Coordinate with Stadium Operations, Marketing, Events, and Soccer Operations teams to elevate the in-stadium fan experience.
- Support stadium events initiatives, promotions, and stadium guest event experience.
- Engage with Social Media and Content teams to drive cross promotion between team and stadium social channels.
Experience
- Bachelor’s degree in marketing, communications, or a related field, or equivalent professional experience.
- A minimum of 5 years of experience in marketing at a professional sports league or club
- Proven experience driving fan growth, engagement, and ticket sales through integrated marketing campaigns.
- Strong familiarity with CRM systems, email marketing tools, and fan data platforms.
- Experience managing paid media campaigns (social, search, display) and optimizing performance.
- Proficiency in marketing analytics and data interpretation to guide strategy.
Skills & Attributes
- Strategic thinker with the ability to balance creative storytelling and analytical rigor.
- Excellent communication, presentation, and project management skills.
- Collaborative mindset with experience working cross-functionally across departments.
- Highly organized with strong attention to detail and ability to meet deadlines in a fast-paced environment.
- Enthusiastic about soccer, community gatherings, New England sports and live-event culture, and growing the local fanbase of entertainment seekers.
- Flexibility and willingness to work nights, weekends, and holidays during the RIFC and stadium event seasons, and major events.
What Success Looks Like
- Measurable increases in fan engagement, single-game tickets, partial plans, season ticket renewals, and overall gameday and stadium event attendance.
- Strong, measurable increases in local brand awareness and fan satisfaction within the Rhode Island market.
- Effective use of fan data to personalize communication and improve conversion rates for ticket products.
- Consistent delivery of high-quality, creative, and results-oriented marketing campaigns.
- Enhanced collaboration and alignment across the Marketing, Ticket Sales, and Partnership departments.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
