Job Title: Amazon Advertising Manager
Position Type: Full Time / Onsite
Salary Range: 100K – 150K
ESSENTIAL DUTIES AND RESPONSIBILITIES
The Amazon Advertising Manager will lead the strategic planning, execution, and optimization of Amazon paid media initiatives across a growing portfolio of brands and product categories. This role is responsible for driving profitable growth, improving advertising efficiency, and developing scalable marketing strategies that strengthen overall marketplace performance.
- Develop, manage, and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and additional Amazon advertising platforms.
- Oversee large-scale advertising budgets while maintaining profitability targets, ROAS goals, and overall account efficiency.
- Analyze campaign performance, keyword trends, conversion metrics, and competitive activity to identify opportunities for growth and optimization.
- Build and execute innovative advertising strategies designed to scale sales performance across multiple brands and extensive SKU catalogs.
- Monitor and improve TACOS, ACOS, CTR, CVR, and other critical advertising KPIs.
- Collaborate closely with leadership, sales, creative, and eCommerce teams to align advertising strategies with broader business objectives.
- Conduct ongoing market, category, and competitor research to identify emerging trends and marketplace opportunities.
- Utilize advanced spreadsheet modeling and data analysis to support forecasting, reporting, budgeting, and strategic decision-making.
- Manage advertising operations within Amazon Seller Central and/or Vendor Central environments.
- Provide regular reporting, performance recaps, and strategic recommendations to leadership with clarity and accuracy.
- Identify inefficiencies, operational risks, and growth opportunities proactively while implementing scalable solutions.
- Maintain strong organization, attention to detail, and accountability across all advertising initiatives.
- Perform related duties as assigned.
COMPETENCIES
- Extensive knowledge of Amazon-specific advertising strategies, campaign structures, bidding methodologies, and optimization techniques.
- Strong understanding of Amazon Seller Central and/or Vendor Central advertising ecosystems.
- Experience managing monthly advertising budgets exceeding $150K.
- Demonstrated success managing multiple brands and/or large SKU catalogs.
- Strong digital marketing background with the ability to develop fresh, innovative, and growth-oriented strategies.
- Advanced Microsoft Excel and spreadsheet analysis skills, including reporting, forecasting, and performance analysis.
- Strong analytical mindset with the ability to interpret large data sets and make data-driven decisions.
- Highly organized, detail-oriented, and execution-focused.
- Strong communication and collaboration skills with the ability to work cross-functionally and present insights clearly to leadership.
- Ability to manage multiple priorities in a fast-paced environment while maintaining accuracy and efficiency.
- Strong understanding of eCommerce performance metrics, marketplace trends, and retail profitability drivers.
EDUCATION AND EXPERIENCE
3-5+ years of Amazon advertising, PPC management, and digital marketing experience required.
- Experience managing large-scale Amazon advertising programs, substantial monthly ad budgets, and high-volume product catalogs strongly preferred.
- Experience in eCommerce, consumer products, home goods, accessories, or related categories preferred.
