Position
Job Title: Manager, Entertainment Relations
Reports to: VP, Entertainment Relations & Digital PR
Job Purpose
The Manager, Entertainment Relations plays a pivotal role in shaping and executing Christian Dior Couture's celebrity and editorial engagement strategy. This position is responsible for cultivating and maintaining high-level relationships with influential talent, stylists, and media partners to strategically enhance brand visibility, drive covetability, and secure prominent placements across various platforms. The Manager will independently manage complex projects, proactively identify opportunities for brand integration, and contribute significantly to the overall public relations objectives of the house.
Job responsibilities
Key Responsibilities
- Strategic Celebrity & Talent Engagement:
- Develop and execute comprehensive strategies for celebrity and VIP product placement, endorsements, and ambassadorships, aligning with global brand initiatives.
- Cultivate and maintain strong, high-level relationships with A-list celebrities, their stylists, agents, and management teams.
- Lead and personally oversee all aspects of celebrity stylings, fittings, and appearances, ensuring a seamless and elevated experience.
- Identify and secure strategic opportunities for brand integration within key entertainment moments, including film, television, music, and cultural events.
- Editorial & Media Collaboration:
- Independently manage and foster relationships with top-tier fashion editors, stylists, and influential media figures to secure impactful editorial placements.
- Proactively pitch and facilitate product loans, photo shoot coordination, and exclusive access for editorial features, ensuring brand messaging and imagery are impeccably represented.
- Negotiate and manage complex logistics for product movement, including shipping, receiving, and tracking of high-value samples for editorial shoots and celebrity engagements.
- Strategic Planning & Reporting:
- Contribute to the development of the overall Entertainment Relations strategy, identifying emerging trends and opportunities within the celebrity and media landscape.
- Oversee comprehensive editorial and VIP tagging, ensuring accurate tracking and analysis of brand exposure.
- Develop and present sophisticated monthly reports and seasonal recaps, analyzing KPIs, competitive activities, and providing strategic insights and recommendations to the VP.
- Conduct in-depth research and competitive analysis to inform strategies and identify new opportunities.
- Team Leadership & Operational Excellence:
- Establish and maintain comprehensive digital and physical records, ensuring meticulous organization of contacts, press clippings, and project documentation.
- Exercise exceptional judgment and discretion in handling sensitive information and high-profile relationships, representing the brand with the utmost professionalism.
- Maintain an immaculate and highly organized showroom, ensuring all samples are accounted for and presented impeccably.
- Collaborate closely with internal cross-functional teams, including Marketing, Merchandising, and Global PR, to ensure cohesive brand messaging and support integrated campaigns.
- Mentor and potentially supervise junior team members, fostering their development and ensuring adherence to brand standards.
Profile
Requirements
- Minimum of 5+ years of progressive experience in high-end fashion public relations, with a significant focus on entertainment relations and celebrity engagement. Experience within a luxury brand environment is highly preferred.
- Demonstrated ability to establish, cultivate, and maintain strong, trust-based relationships with A-list celebrities, their teams, and top-tier media.
- Proven ability to develop and execute strategic plans that drive brand visibility and achieve measurable results within the entertainment and media landscape.
- Exceptional interpersonal, written, and verbal communication skills, with a sophisticated ability to negotiate and influence both internal and external stakeholders.
- Unimpeachable judgment, discretion, and a high level of maturity in handling confidential information and engaging with high-profile individuals.
- Superior organizational skills, meticulous attention to detail, and the ability to manage multiple complex projects simultaneously under tight deadlines.
- Demonstrated flexibility and adaptability in a fast-paced, dynamic luxury environment.
- Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Access), and experience with PR tracking software and industry-standard tools.
- Deep understanding of the fashion, luxury, and entertainment industries, including current trends, key players, and media landscape.
Additional information
The selected candidate will be offered a salary within the range of $110,000 - $125,000 annually, plus bonus eligibility. The salary offered will be dependent upon the candidate’s relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.
Additional Information
Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations. Christian Dior Couture, the Houst of Dreams, is recognized for its French heritage and vibrant culture sublimating its unique Savoir-faire and Creativity through empowering "metiers d’art”. Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment. We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes.
Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose. Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization. As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.
Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.
