About Us
At Wealthsimple, we believe **financial freedom belongs to everyone**, not just the privileged few. Founded in Toronto in 2014, we saw a world where investing required a PhD — so we flipped the script and built a platform that makes saving, trading, crypto, taxes and cash-moving accessible, intuitive and inclusive.
Our story is rooted in simplicity. We stripped away the hidden fees, confusing terms and exclusive minimums. We built sleek tools for the everyday person and paired them with real humans when advice mattered most. With millions of Canadians onboard, we’re redefining what it means to take control of money.
We aim to shift the narrative around money. Whether you’re rounding up your change into a diversified portfolio or diversifying into crypto with confidence, we meet you where you are and help you build where you want to go. Because independence isn’t just about the numbers — it’s about peace of mind.
Learn more in this article from Toronto Global.