Manager, Ecommerce

Role Overview

The Ecommerce Manager is responsible for the performance and day‑to‑day execution of the DTC ecommerce businesses for both Victorinox and Epicurean. This role supports the delivery of ecommerce strategy through effective execution, site experience optimization, and cross‑functional coordination across multiple ecommerce platforms and international markets. The role spans distinct ecommerce ecosystems, including enterprise commerce platforms supporting Victorinox and Shopify supporting Epicurean.

This role will be onsite 5 days a week for the first 90 days and then become a hybrid schedule with 3 days onsite and 2 days at home.

Key Responsibilities

Ecommerce Strategy and Ownership

Own performance and execution of ecommerce initiatives in alignment with broader team strategy
Manage core ecommerce metrics including revenue, conversion rate, AOV, CAC, and retention
Translate brand‑level DTC priorities into actionable roadmaps aligned with broader business objectives
Identify opportunities to improve customer experience, merchandising effectiveness, and operational workflows

Platform & Technology Management

Manage ecommerce execution for Victorinox across enterprise platforms, including SAP Hybris and or Salesforce Commerce Cloud, Sales Cloud, and Commerce Studio
Oversee Epicurean’s Shopify ecosystem, including store configuration, apps, and international structures
Partner with IT and development teams on platform enhancements, integrations, releases, and technical governance
Ensure alignment between ecommerce platforms, ERP, CRM, payments, fraud, and fulfillment systems

Ecommerce Operations, Order Management, and Fraud

Own ecommerce operational workflows, including order processing and customer-facing order journeys
Partner with fraud prevention and order tracking tools, including Narvar, to ensure reliable order visibility and communication
Collaborate closely with CX and operations teams on order exceptions, shipping updates, and customer support workflows
Ensure ecommerce platforms accurately reflect inventory availability, fulfillment logic, and regional constraints

Planning, Forecasting, and Product Launch Support

Own ecommerce planning inputs for new product launches across Victorinox and Epicurean
Own delivery against assigned ecommerce sales targets across both brands
Partner with product, sales planning, and finance on demand forecasting, launch assumptions, and volume expectations
Maintain accountability for forecast accuracy, variance analysis, and in‑season performance tracking
Provide ecommerce‑specific product feedback related to assortment, pricing, bundling, and digital presentation
Identify risks and opportunities related to launch timing, demand signals, and inventory availability
Ensure ecommerce readiness for launches, including site content, merchandising, inventory visibility, and operational alignment
Review post‑launch performance and provide insights to inform future planning and product decisions

Internationalization & Multi-Market Execution

Lead ecommerce internationalization initiatives across both brands
Oversee market-specific pricing, tax, duty, and compliance configurations
Manage localization, translations, currency handling, and regional content requirements
Coordinate with marketing, operations, and CX to support international launches and ongoing execution

Performance Marketing & Growth Channels

Own performance across shared growth channels for both brands, including:
Paid search and shopping, email and CRM, Affiliate programs, and retargeting and remarketing
Manage channel strategy, budget pacing, and performance optimization
Ensure accurate attribution, product feeds, and channel-level data integrity
Use performance insights to inform optimization and growth opportunities

Site Experience & Conversion Optimization

Lead CRO initiatives across both brands using testing frameworks, analytics, and behavioral insights
Improve site performance with focus on mobile UX, accessibility, stability, and speed
Partner with design, development, and agency teams on enhancements and defect resolution
Ensure consistent and high-quality customer experience across brands and platforms

Merchandising & Online Presentation

Own ecommerce merchandising standards, navigation structure, and promotional planning
Set direction for online visual merchandising across both brands
Ensure site presentation supports conversion, brand standards, and seasonal priorities
Partner with marketing and product teams on launches and assortments

SEO, Analytics, and Reporting

Own technical and content SEO health across all ecommerce storefronts
Ensure proper hreflang implementation, metadata, and structured data
Own GA4, GTM, and ecommerce analytics governance
Build dashboards and reporting that provide visibility into performance, trends, and opportunities
Translate insights into prioritized actions across marketing, site experience, and operations.

Qualifications

Bachelor’s degree in business, Marketing, Ecommerce, or a related field
5–8 years of experience managing DTC ecommerce for consumer brands, including multi-brand or multi-storefront environments
Proven ownership of ecommerce performance metrics
Hands-on experience with enterprise ecommerce platforms and working knowledge of Shopify and its app ecosystem
Strong understanding of ecommerce operations, including order management, fraud prevention, fulfillment, order tracking, and post-purchase experience tools (e.g., Narvar)
Experience partnering cross-functionally with marketing, operations, IT, and customer experience
Proficiency with ecommerce analytics and testing tools
Experience overseeing performance marketing channels
Exposure to international ecommerce, including localization, currencies, taxes, duties, and regulatory compliance
Ability to balance strategic planning with hands-on execution, supported by strong analytical, written, and verbal communication skills

Victorinox Swiss Army is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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